Baby Phat is a fashion brand that gained significant popularity in the early 2000s, founded by Kimora Lee Simmons in 1999. It was a spin-off of the Phat Farm label, created by her then-husband Russell Simmons. Baby Phat was known for its urban, streetwear-inspired clothing, particularly catering to women. The brand was recognized for its flashy and glamorous designs, including items like denim, tracksuits, and accessories adorned with the iconic cat logo. Over the years, Baby Phat became a cultural phenomenon and a prominent name in fashion, especially among younger audiences.